The chief executive of the Levi Strauss & Co jeans company waded into the U.S. gun control debate on Wednesday, with an open letter asking customers not to bring their firearms into its stores because doing so could make employees and other shoppers uncomfortable.

In an open letter published on the social media site LinkedIn, Levi’s CEO Chip Bergh said he respects gun rights, which are protected by the Second Amendment of the U.S. Constitution, but does not consider a clothing store an appropriate venue to carry firearms.

“It boils down to this: you shouldn’t have to be concerned about your safety while shopping for clothes or trying on a pair of jeans. Simply put, firearms don’t belong in either of those settings,” Bergh said.


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